Advertising
Where your jobs run and how spend is allocated against where it's working.
The operational problem
Job advertising budgets get set once and run forever. Spend keeps flowing to channels that worked last year — or worked once. There's rarely a closed loop between "we paid for a posting on Channel X" and "Channel X produced a hire who's still here and performing six months later." Operators end up paying for visibility, not for productive hires.
How Array HQ solves it
Advertising in //Recruiting allocates spend across channels based on what's converting into productive hires — not just applications. The channels that produce candidates who get hired, stay, and perform see more budget. The ones that produce noise lose it.
How it works
Channel mix
Each job runs across the channels appropriate for the role and location — job boards, social platforms, gig networks, referral channels. The default mix is informed by what's worked for similar jobs at similar locations.
Spend allocation
Spend follows the closed loop:
- Cost per applicant from each channel.
- Cost per hire from each channel.
- Cost per productive hire — the hires who land, stay, and perform.
The third number is the one that drives reallocation. Channels are weighted toward what's producing productive hires, not what's producing the most clicks.
Visibility
Recruiters and Owners see channel performance side by side: applicants, hires, productive hires, and the cost behind each. No need to assemble it from three different tools.
Spend control
Budget caps are set per job or per organization. The system never spends past the cap. When a job hits its budget, it pauses; when capacity opens, it resumes.
What you'll be able to do
- See, for any job, which channels are producing productive hires — not just applications.
- Shift spend to the channels that are working without rebuilding postings.
- Cap budget per job so a runaway posting doesn't drain the line.
Key terms
| Term | Meaning |
|---|---|
| Channel | A source where a job posting runs (board, social, network). |
| Cost per productive hire | Total channel spend divided by hires who stay and perform. |