---
title: Talent vs Operator experience
description: Two doors into Array HQ. Which one you walk through depends on who you are and what you're here to do.
product: platform
audience: both
voice_pillar: coordinate
---

# Talent vs Operator experience

Two doors into Array HQ. The right one depends on who you are and what you're here to do.

## The operational problem

A platform that serves both a VP of Operations and a warehouse picker can't show them the same screen. The VP needs cross-site performance, hiring throughput, and goal attainment. The picker needs to know their points, the next reward they can redeem, and where they stand on the leaderboard. Trying to combine those views creates a screen that works for neither.

## How Array HQ solves it

Two distinct experiences share one identity layer:

- **Operator experience** — the web portal used by Admins, Ops, and Recruiting. Built for desk and floor work: rosters, jobs, goals, rewards configuration, and cross-site rollups.
- **Talent experience** — the mobile-first app used by Team Members. Built for someone holding a phone between shifts: points balance, redemption catalog, leaderboard, schedule visibility.

A person can move between them as their role changes — promoting a top picker to a shift lead is a role change, not a new account.

## Where to log in

| If you… | Log in at… |
|---|---|
| Manage a site, run shifts, or configure goals and rewards | The **operator portal**, at [app.arrayhq.com](https://app.arrayhq.com) |
| Hire — jobs, candidates, screening | The **operator portal** |
| Work on the roster — earn points, redeem rewards, check the leaderboard | The **My Array HQ app**, at [my.arrayhq.com](https://my.arrayhq.com) — see [Login (Talent)](../talent/login.md) |

Not sure where you'll land? Platform member invites go to the operator portal. Team members on the roster get a welcome text that routes to the My Array HQ app.

## How it works

### Operator portal
Web-based, at **[app.arrayhq.com](https://app.arrayhq.com)**. Read the docs sections **Platform**, **//Recruiting**, **//Ops**, and **Administration** for everything you can do here.

### My Array HQ app
Mobile-first (web works too), at **[my.arrayhq.com](https://my.arrayhq.com)**. The team member sees only their own data, their organization's leaderboard, and the rewards available to them. Read the **[Talent and Team Members](../talent/index.md)** section for the talent-side experience.

### Shared identity
Both surfaces share the same Array HQ identity. One person, one login, two views — chosen by role.

## How to send your team to the right login

1. Invite Admins, Ops, and Recruiting users by email from **Administration → Members** — they land in the operator portal.
2. Add team members to the //Ops roster — they receive a welcome text that routes them to the My Array HQ app.
3. When someone's job changes, change their role from **Administration → Members**. Same login, new view — nothing to rebuild.

## What you'll be able to do

- Send a new operator to the operator URL and a new Team Member to the My Array HQ app, knowing each gets the right experience without configuration.
- Move someone from Team Member to Operator without rebuilding their history.
- Keep operational data and talent-facing data on the same backbone — no double entry, no reconciliation.

## Related

- [Account & access](account-access.md)
- [Talent and Team Members hub](../talent/index.md)